Gaowo attended the 15th China International Trademark & Brand Festival.

September 5 to 8, 2025, the 15th China International Trademark & Brand Festival was held in Taiyuan city, Shanxi province.This year's Festival is jointly hosted by the China Trademark Association and the Shanxi Trademark and Brand Standardization Construction Promotion Association.Li Hui, the general manager of Gaowo Intellectual Property, Li Dan, the deputy general manager, and Guo Xuejuan, the manager of Gaowo's Foreign-related Trademarks, were invited to attend the event. They joined over 4,000 representatives from government departments, relevant organizations, and professionals, entrepreneurs, scholars, and media from the trademark and brand fields around the world to participate in the grand gathering.

This year's Trademark Brand Festival aims to "serve the Trademark Brand Construction Project and cultivate well-known trademark brands in China", with the theme of "Inheritance, Transformation and Sharing". A series of theme activities such as the 2025 China Trademark Annual Conference and the China Brand Expo were successfully held, vividly demonstrating the key value of trademark brands in building a solid protective barrier for innovative achievements and accelerating the development of new quality productivity.

The 2025 China Trademark Annual Conference will hold over 20 parallel meetings covering the entire chain of trademark brand registration, protection, application, management and service, and will conduct exchanges and discussions on the current hot and key issues in the field of trademark brands. In addition,this year, new activities such as the special conference on "AI and Intellectual Property Protection", the discussion on intellectual property rights of cultural relics and tourism, and the conference on the integrated development of intangible Cultural heritage, time-honored brands and geographical indications have also been set up.

The holding of the China International Trademark and Brand Festival has drawn extensive attention from the domestic and international trademark and brand fields. Its role in promoting the development of China's brand economy is becoming increasingly prominent, especially in assisting the building China into a strong intellectual property country, promoting enterprises to implement trademark and brand strategies, and facilitating the innovative development of enterprises.