With the deepening of globalization, more and more Chinese enterprises choose to go overseas to compete in the international market. And the international trademark registration has become an imperative for enterprises to implement new development philosophy, foster new development pattern and promote high-quality development.
In order to assist the international trademark layout for enterprises, Gaowo IP team visited the Jiangsu General Technology Co., LTD on November 21, and delivered a seminar under the theme of International trademark protection. And the relevant leaders of Jiangsu General,and technology research experts attended the seminar, and the two parties exchanged opinions deeply and reached further cooperation intention about overseas trademark application.
Jiangsu General Technology Co., LTD is a subsidiary of Hongdou Group which is a key group of Jiangsu province and one of the 120 pilot enterprises in deepening reform nationwide. It is a modern high-tech enterprise specialized in research and development, production and sales of tyre. And Jiangsu General is concerned with technology innovation of tyres. It has built a nationally recognized technology center platform, industrial design center and laboratory. And it undertook national and Jiangsu Province Torch program and other projects, conduct industry-university -research strategic cooperation with research institutes, universities, international first-class suppliers. And it has obtained more than 400 authorized patents, invention patents in the forefront of the industry, won the China Rubber industry Enterprise Innovation Development Award, China Petroleum and chemical industry Technology Innovation demonstration enterprise and other awards.
Gaowo conducted in-depth investigation of the brand protection of Jiangsu General and its development status and prospect, and conducted professional knowledge training about the international trademarks according to the situation of the company.
The trademark has regional characteristics and follows the principle of "registration first". If the applicant does not file its trademarks for registration in other countries in time,its marks will be easily rush-registered by others maliciously, thus making it difficult to expand overseas market.But if an enterprise files its marks for registration in time in other countries, it will help enter the international market fast and establish brand effects and win the trust of consumers, thus escorting the international market activities of the company.
Gaowo team gave detailed explanation for the company with respect to the registration procedure of international trademarks, matters needing attention and their corresponding solutions, and provided feasible suggestions for the subsequent international trademark layout of Jiangsu General.
And this visit paid by Gaowo to Jiangsu General and their exchanges about international trademark layout business play a positive role for the company to layout its international trademarks well and expand international market and lay a good foundation for the further and long-term cooperation of the two parties.
